Quick backstory on me... I grew up in Charlotte, Vermont, a quiet town near Burlington on Lake Champlain. My family (M.A., Winslow and Caleb) got after it year-round, skiing in Green Mountains in the winter and floating on the Lake in the summer. It's a great spot to call home!
I moved to Boston in 2007 to attend Tufts University, where I studied Human Factors Engineering and worked as a freelance filmmaker & web designer. Every winter, I escaped Boston with the Tufts Alpine Ski Team for races.
After graduation, I joined the digital marketing agency Genuine Interactive as a Digital Strategist. Combining my experience with user-centered design and digital communication, I helping our clients use digital platforms to advance their business objectives.
In 2013, I went back to freelancing, opening up more time to ski, coach racing, and find projects that I was passionate about. Sure enough, in 2014, I met a brand new company called Kinematiq in the offices of Techstars Boston. The team was building an accelerometers to track action sports - this sounded promising!
Kinematiq became WOO Sports and I became their digital strategist, web designer, and visual storyteller. Today, the company is focused on kiteboarding, building a global competition platform using a simple sensor that attaches right to the kiteboard called a “WOO”!
Outside of work, I love learning new sports, spending time in the wilderness, and sharing stories from the journeys!