The Weekly WOO
In 2016, I created a YouTube show for WOO Sports highlighting stories from around the kiteboarding community. I was apart of the marketing team at WOO at the time and we saw an opportunity to put our users in the spotlight using self-produced video.
Each week, we’d create segments for the show, interview leaders in the industry, and highlight how our product was changing kiteboarding around the world.
We ran each episode on YouTube and Facebook, and then cut segments from the show for YouTube. It was a great way to put a face to our company and a style of media I hope more brands will consider in the future.